privacy policy

Prada S.p.A. is registered in Milan (Italy) and operates as the holding company of the Prada Group, along with its subsidiary, Prada Japan Co., Ltd., which is registered in Tokyo (Japan) and directly manages the sale of products shipped through its website in Japan (Prada S.p.A. and Prada Japan Co., Ltd. are collectively referred to as "Prada").www.pradastore.jpThe site manager of the website (hereinafter referred to as the "Website") recognizes the importance of maintaining the confidentiality, integrity, and security of your personal information. Here, any personal information you provide to Prada through the Website and any personal information provided to the Prada Group Store, including those through subsidiaries and/or affiliates (collectively referred to as the "Prada Group"), will be processed in accordance with current laws regarding personal information and any specific local regulations that may apply from time to time (including Japan's Act on the Protection of Personal Information (Act No. 57 of 2003) (hereinafter referred to as "APPI") and the EU General Data Protection Regulation (Regulation (EU) 2016/679) (hereinafter referred to as "GDPR")), as well as the code of conduct and principles included in the ethical standards adopted by the Prada Group.

1. Data type and source

Browse data
During normal operations, the computer systems and software procedures used to operate our website collect certain personal data (log files). The transmission of this data is inherent to the use of internet communication protocols. This information is not collected to be associated with specific data subjects. However, by its nature, this information can allow for the identification of users through the integration of processed data held by third parties. This information includes the IP address or domain name of the computer used to visit our website, the URI (Uniform Resource Identifier) of the requested resources, the time of the request, the method used to submit the request to the server, the files obtained in the response, the numerical status codes of the server (success, error, etc.), and other parameters regarding the user's operating system and computer environment. This data is used solely for the purpose of obtaining anonymous statistical information about the use of our website, and only when correct operation is guaranteed.

Cookies
Our website uses cookies to ensure efficient functionality and improve services. Cookies are small text files sent to your computer (usually your browser) by the website you visit. Cookies are stored on your computer and are recognized by that website during subsequent visits. For more information about cookies, the types of cookies used on our website, how to disable cookies, and how to withdraw consent, please refer to ourCookiesPolicyPlease take a look.

Personal data voluntarily provided by data subjects
Prada collects and processes personal data that is provided directly and voluntarily by customers when they (i) place an order online, (ii) register on our website, or (iii) use other features available on the website (for example, subscribing to newsletters, sending requests to our client services, making store reservations, or interacting with us through social networks). Prada also collects and processes personal data provided by filling out and signing customer cards (hereinafter referred to as "customer cards") at Prada Group stores.

Please be aware that when you register on the website through the social login feature, Prada will be able to access your personal data from your social account (for example, your email address and profile) in accordance with the privacy settings of the applicable social media platform. For further information, please refer to the relevant privacy statements of the applicable social media platforms. Prada does not supervise or manage such social media services or user profiles on these platforms, nor does it set privacy settings or rules regarding how personal data is used on such platforms.

The collected personal data includes personally identifiable information (title, name, location, and date of birth), contact and billing details (postal code, billing address, email address, phone number), purchase history, and/or any other information that you have chosen to provide during your interactions with our client services or sales staff.

Furthermore, if you voluntarily send an email to our website and/or the address listed on our website, we may collect your email address and any additional personal data included in your message in order to respond to your request.

Please be aware that if you call our client service team or if our client service team contacts you based on the details provided to us, conversations may be recorded for quality assurance and record-keeping purposes. We will inform you before recording.

Furthermore, we may obtain customer information as a result of authentication or identity verification (for example, requesting customers to present identification documents at the time of purchase in-store). Prada uses customers' identity verification information to process orders, provide products and services, and/or process payments.

Personal data of minors
To provide personal data to us, you must be at least 16 years old (or older depending on the laws of your country or state of residence), and to purchase products from our website, you must be at least 18 years old. If you are a minor, you must obtain prior written consent from your parent or legal guardian before providing your personal data. Prada protects the personal data of minors in accordance with applicable national laws.

If Prada discovers that it has collected personal data concerning minors, it will make efforts to promptly deactivate the account of the relevant minor and delete the data.

2. Purpose of Processing

Your personal data may be processed and used for the following purposes:

(a) To respond to all customer requests and manage the relationship between the customer and Prada.
(b) Fulfill online purchase orders and perform all related management tasks (including contract management, delivery, payment processing, claims and litigation, and fraud prevention management) and comply with any applicable legal or regulatory obligations.
As a result of your purchase of the service, we will send marketing communications via email regarding newsletters and Prada Group's products, services, initiatives, and events.

Furthermore, if you register in the Prada Group's customer database as a result of registering on the website or signing a customer card at a Prada Group store, your personal data may be managed by the holding company Prada S.p.A., shared globally with Prada Group stores, and processed for the following purposes along with your purchase history both online and in-store.

(d) Identify the customer as a registered customer of the Prada Group, thereby providing customized customer care services and after-sales support, and allowing the customer to access services and benefits that are exclusively available to registered members (for example, saving the customer's purchase history, quick purchase processing for online shopping, streamlined product repair and warranty procedures, discounts, pre-sales, and other promotional events, etc.).
(e) Profiling: Researching, investigating, conducting statistical analysis and/or market analysis of customer preferences regarding Prada and other brands, products, and services of the Prada Group on an individual or group basis, in order to provide personalized services based on customer interests and to promote cultural and creative activities.
(f) Marketing: To promote and/or send information and sales promotions regarding commercial information, newsletters, advertisements, catalogs, and event invitations related to Prada and other brands, products, and services of the Prada Group (via mail, phone, email, and other electronic communications or digital media, including social networking platforms and other instant messaging applications).

The personal data processing mentioned in (a), (c), and (d) above is necessary for the provision of services requested by the data subject. The processing mentioned in (b) above is necessary for the conclusion of a contract with the data subject or for taking steps prior to entering into a contract, as well as for the fulfillment of related administrative and financial legal obligations. Additionally, the data processing mentioned in (e) and (f) above is based on the prior consent of the data subject.

3. Nature of providing personal data

Providing your personal data is optional.

However, if you wish to place an order for products offered on our website, register for the Prada Group customer database, receive information about Prada Group products and services, and/or use other services provided on the website, you must fill out all required fields in the relevant forms. If you do not complete these fields, Prada will not be able to carry out the requested contractual services.

The provision of your personal data for the profiling and marketing purposes described in Article 2 (e) and (f) above requires your prior explicit consent. If you do not agree, we will not be able to carry out the specified purposes, such as providing tailored services, notifying you of initiatives you may be interested in, and sending commercial information regarding other Prada Group products, initiatives, and events.

You can withdraw or change your consent to the processing of your personal data by us at any time by sending an email to privacy@pradastore.jp, using the "unsubscribe" link included in all our electronic communications, and/or by using any other appropriate procedures made available to you by Prada.

4. Processing method

Your personal information will be processed using appropriate electronic or automated means and computerized tools, or manually and in hard copy, and will only be used for the purposes for which it was collected. Measures will be taken to ensure the security and confidentiality of the processed information by preventing modification, cancellation, destruction, unauthorized access, or actions that do not align with the purposes for which it was collected. Your personal data will only be processed by internal staff of the Prada Group who are formally authorized to perform their respective duties.

5. Data Transfer and Disclosure

If necessary and/or helpful for the above purposes, your personal data may be processed by other entities designated as data processors on behalf of Prada.

• Companies and franchisees of the Prada Group that operate stores within the Prada Group.
• On behalf of Prada, third-party service providers, consultants, and businesses that provide advice and/or consulting or data processing-related services (for example, service providers, carriers, IT technicians, or other suppliers designated by Prada for the implementation and/or management of promotional campaigns for Prada's products and services).

Prada, being part of an international network, accepts all appropriate safety measures and precautions to ensure an adequate level of data protection and security, so that your data may be transferred abroad (including countries outside Japan and the European Union, for information on the jurisdictions in which the Prada Group and its service providers operate).Please click here.) There may be cases where data is transferred to a third country that does not meet the data protection standards required by APPI and GDPR, even if temporarily. Such transfers will be conducted with your prior consent or, if applicable to data subject to GDPR, in accordance with international data transfer agreements based on EU standard contractual clauses.

Your personal information will not be used for advertising purposes by third parties or for the promotion of products, services, or initiatives by organizations outside the Prada Group, and will not be disclosed to unknown individuals under any circumstances.

Data exchange with other Prada Group companies

If you register in the Prada Group customer database for the purposes specified in Article 2 (d) to (f), your personal data will be automatically accessible and shared at all Prada Group stores worldwide, including regions outside Japan and the European Union, in order to provide you with the same level of service globally. Prada will take all appropriate security and confidentiality measures required by applicable laws to ensure adequate standards of data protection, including measures under Article 49(1)(b) of the GDPR, as the data transfer is necessary to implement pre-contractual measures and contractual measures adopted at the request of the data subject.

6. Storage period

Your personal information will be processed and stored to the extent necessary to fulfill the purposes for which the personal data was collected, (a) in accordance with the retention period specified by applicable laws, or (c) until you withdraw your consent to the processing and storage of your personal data. After the end of that period, and if there are no legal or business purposes for retaining your personal data, your personal data will be automatically and permanently deleted or anonymized.

In particular, regarding the processing of data of registered members in the Prada Group customer database,

• The personal data collected for the purpose of customer management to provide services and benefits tailored to each registered member will be retained for 7 years from the last interaction date with the Prada Group.
• Purchase history is stored for 7 years from the date of purchase.

7. Data Controllers and Contacts

For the purposes referred to in Article 2(a) to (b) aboveThe data controller and (for personal data based on the APPI) the personal information handling business operator are as follows.

Prada Japan Co., Ltd.

9-7-1 Akasaka, Minato-ku, Tokyo

For the purposes referred to in Article 2(c) through (d) aboveThe data controllers are as follows:

PRADA S.p.A.

Via Antonio Fogazzaro 28, Milan (Italy)

Group Data Protection Officer

email:privacy@pradastore.jp

If you have any requests regarding your personal data or questions about this privacy policy, or if you wish to exercise your rights, please contact the Group Data Protection Officer (hereinafter referred to as "DPO"), the data controller, or (with respect to personal data under AAPI) the personal information handling business operator in writing at the address/email address mentioned above (free of charge).

8. Customer Rights

Customers have rights under applicable personal information laws (particularly, the APPI and Articles 15 to 21 of the GDPR) regarding their personal data, including the right to know whether their personal data is being processed, the characteristics of the processing of their personal information, the right to request rectification and deletion, the right to restrict processing, the right to object to processing, the right to request the transfer of their personal information to other controllers, the right to obtain a list of third-party data processors to whom their data is disclosed, and/or the Italian Data Protection Authority (Garante per la protezione dei dati personali).www.garanteprivacy.itPlease be aware that this includes the right to take legal action if you believe there is a violation of applicable laws or regulations, including the right to file a complaint with the relevant supervisory authorities such as the )）等.

Additionally, you have the right to withdraw your consent to the processing of personal data by Prada at any time free of charge. The withdrawal of your consent does not affect the legality of the processing based on the consent before its withdrawal.

Prada reserves the right to modify this privacy policy at any time. The currently effective privacy policy is posted on our website.

Last updated: March 30, 2020